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In recent news
If you're looking for the latest industry news, need insight into new trends or want to hear the behind-the-scenes updates from the Chapter II team, then you're in the right place. Whether you're after practical advice or fresh perspective, you'll find it here.
Starting a new business in 2026? Here are our launch campaign tips
While you’re setting up your latest venture, the launch will be one of the moments at the forefront of your mind. First impressions matter, and your marketing campaign will be key to securing the success of your launch so that your brand can make a lasting, impactful impression.
Lucy Hainsworth
3 days ago3 min read
Our marketing ‘ins’ and ‘outs’ for 2026
Here are our ‘ins’ and ‘outs’ for the new year, and what we think we’ll see in the marketing industry over the next 12 months.
Georgina Kerr
6 days ago3 min read
Time to reflect on the past 12 months.
Here is a look at what we have achieved, learned, and are excited about as we head into the new year.
Matt Holmes
Dec 19, 20253 min read
Starting a new business in 2026? Here are our launch campaign tips
While you’re setting up your latest venture, the launch will be one of the moments at the forefront of your mind. First impressions matter, and your marketing campaign will be key to securing the success of your launch so that your brand can make a lasting, impactful impression.
Lucy Hainsworth
3 days ago3 min read
Our marketing ‘ins’ and ‘outs’ for 2026
Here are our ‘ins’ and ‘outs’ for the new year, and what we think we’ll see in the marketing industry over the next 12 months.
Georgina Kerr
6 days ago3 min read
Time to reflect on the past 12 months.
Here is a look at what we have achieved, learned, and are excited about as we head into the new year.
Matt Holmes
Dec 19, 20253 min read
Key dates every marketer should know for 2026
Important dates for your 2026 marketing diary.
Lucy Hainsworth
Dec 17, 20252 min read
Creating your marketing plan for 2026
Important tips for creating your 2026 marketing plan and what to include.
Georgina Kerr
Dec 2, 20253 min read
Putting your business in the spotlight this awards season.
It's awards season! Here are just a few of the answers to FAQs we get about award submissions.
Georgina Kerr
Nov 18, 20252 min read
Why CPD is important in marketing roles
Thinking about a future career in marketing, or looking to take the next step in your career? Training and CPD (continuous professional development) could be the key to securing your first job or successfully progressing into your next role.
Georgina Kerr
Nov 4, 20252 min read
How to elevate your email marketing
Here are just a few of our top tips on how you can elevate your email marketing strategy.
Lucy Hainsworth
Oct 27, 20253 min read
The importance of community management
Social media is a key tool in any brand’s marketing strategy, and the majority of brands recognise this and have their own accounts...
Lucy Hainsworth
Oct 5, 20252 min read
LinkedIn vs. Meta vs. TikTok - Which platforms should you be advertising on?
If you are considering advertising your product or business on social media for the first time, you might be feeling overwhelmed with the...
Georgina Kerr
Sep 17, 20253 min read
Should you be including TikTok in your Search Marketing strategy?
Google has been the go-to search engine for over two decades since becoming the leading site in around 2004, so when you think about...
Georgina Kerr
Sep 17, 20253 min read
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