Property in PR: How Chapter II secured national coverage for Redbrik.

Local press coverage helps to build trust close to home, but mentions in the national press builds the kind of third-party credibility that tells buyers, sellers, and landlords a brand is worth paying attention to wherever they are. Over the last few months, this is exactly what we’ve built for Sheffield and Chesterfield-based estate agency Redbrik.  

Here’s how we did it, why it matters, and what it means for all of the clients we work with.

Why national coverage matters 

Aside from raising a brand’s profile on the national stage, press coverage from a large title can signal brand credibility to a new audience and help to build valuable backlinks to improve search rankings. For businesses like Redbrik that are competing within a crowded market, this coverage can provide a meaningful competitive edge.

Coverage we’ve secured for Redbrik so far this year 

Each of the seven national placements we have secured this year have been timely, well-informed commentary on property market trends, with members of the Redbrik team positioned as experts in the industry. 

Reactive PR has been key to securing comments in national titles for Redbrik, with journalists constantly searching for quotes from experts to support their articles. We monitor journalist requests daily to find articles that align with Redbrik’s overall content strategy and have a direct channel to the Redbrik team members that are available for comment to ensure that any requests we receive are answered quickly and accurately. 

Ideal Home | Kitchen Features & Front Garden Upgrades 

House Beautiful | Hallway Red Flags & Garden Red Flags Buyers Notice 

Daily Mail | Unsung Commuter Towns 

Express | Gardening Mistakes 

The Telegraph | Pebbledashed Homes 

The strategy behind national coverage 

One national placement in a year could just be a case of being in the right place at the right time for our clients, but seven pieces of national coverage in a matter of months is a result of a considered PR strategy. 

For Redbrik, our goal is to position the individuals behind the business as experts in their field, with people from across the team getting involved to share their insights, whether that’s in sales, interior and garden design, lettings, or simply clear advice for buyers. The spread of publications that we’ve reached this year target two different audience groups, with the dedicated property-focused publications reaching homeowners who might be considering their next move, and the Express, Daily Mail, and The Telegraph targeting a broader more mainstream audience. 

What this means for our clients

Redbrik's coverage isn't a one-off win, but instead it's the level of results we aim to deliver across all of our clients. National press coverage isn't reserved for the biggest names in the industry, it's earned through the right strategy, the right story, and the right relationships, and it's exactly the kind of work we do every day. 

If you're a business looking to build the same level of credibility and reach, we'd love to talk about what that could look like for your business.