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In recent news
If you're looking for the latest industry news, need insight into new trends or want to hear the behind-the-scenes updates from the Chapter II team, then you're in the right place. Whether you're after practical advice or fresh perspective, you'll find it here.


Introducing a hat-trick of new clients!
Chapter II welcomes three new clients, New Era Development (UK), SDA and Rotherham United Community Trust.

Allie Dransfield
Feb 241 min read


Sheffield Agency Life: A Graduate’s Perspective
Read Oliver's blog on his time doing work experience with us.

Chapter II Agency
Feb 194 min read


How to build meaningful relationships with your audience
We’ve put together our top tips to help you win hearts, build trust, and create lasting connections with the people who matter most to your brand.

Lucy Hainsworth
Feb 122 min read


Introducing a hat-trick of new clients!
Chapter II welcomes three new clients, New Era Development (UK), SDA and Rotherham United Community Trust.

Allie Dransfield
Feb 241 min read


What is SEO? Your beginner's guide to search engine optimisation.
We’ve created a beginner's guide to SEO, so you can learn a bit more about how you can give your website the extra hand it needs to climb up the rankings and gain more visitor traffic.

Lucy Hainsworth
Feb 43 min read


Starting a new business in 2026? Here are our launch campaign tips
While you’re setting up your latest venture, the launch will be one of the moments at the forefront of your mind. First impressions matter, and your marketing campaign will be key to securing the success of your launch so that your brand can make a lasting, impactful impression.

Lucy Hainsworth
Jan 133 min read


Time to reflect on the past 12 months.
Here is a look at what we have achieved, learned, and are excited about as we head into the new year.

Matt Holmes
Dec 19, 20253 min read


Putting your business in the spotlight this awards season.
It's awards season! Here are just a few of the answers to FAQs we get about award submissions.

Georgina Kerr
Nov 18, 20252 min read


SMEs: Does appointing a local PR agency really give you a competitive edge in Sheffield?
Why using a Sheffield PR agency can give you a competitive edge compared with national agencies.

Allie Dransfield
Nov 13, 20253 min read


How important is PR for start-ups and SMEs?
Imagine you're running a new business. It's a tough world out there, with tons of competition. How do you get people to notice you?...

Allie Dransfield
Sep 15, 20253 min read


The power of merging PR & Content Marketing.
As a PR and marketing agency, we're always excited to help our clients discover strategies that don't just increase their brand visibility but also make meaningful connections with their audience. One strategy that we highly recommend is integrating public relations (PR) with content marketing. This approach serves as a comprehensive and robust pathway to successful digital marketing while significantly reducing customer acquisition costs.

Abbie Thompson
Jan 1, 20242 min read
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