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In recent news
If you're looking for the latest industry news, need insight into new trends or want to hear the behind-the-scenes updates from the Chapter II team, then you're in the right place. Whether you're after practical advice or fresh perspective, you'll find it here.
What is your design team talking about? Design jargon buster
Here’s a breakdown of a few design terms that will help you when dealing with your colleagues.
James Martin
7 days ago2 min read
Putting your business in the spotlight this awards season.
It's awards season! Here are just a few of the answers to FAQs we get about award submissions.
Georgina Kerr
Nov 182 min read
SMEs: Does appointing a local PR agency really give you a competitive edge in Sheffield?
Why using a Sheffield PR agency can give you a competitive edge compared with national agencies.
Allie Dransfield
Nov 133 min read
Putting your business in the spotlight this awards season.
It's awards season! Here are just a few of the answers to FAQs we get about award submissions.
Georgina Kerr
Nov 182 min read
Why CPD is important in marketing roles
Thinking about a future career in marketing, or looking to take the next step in your career? Training and CPD (continuous professional development) could be the key to securing your first job or successfully progressing into your next role.
Georgina Kerr
Nov 42 min read
How to elevate your email marketing
Here are just a few of our top tips on how you can elevate your email marketing strategy.
Lucy Hainsworth
Oct 273 min read
Google updates & AI search
From AI snippets to users being able to implement AI mode for their searches, how searches are being made and how users are receiving information is changing rapidly.
Georgina Kerr
Oct 132 min read
The importance of community management
Social media is a key tool in any brand’s marketing strategy, and the majority of brands recognise this and have their own accounts...
Lucy Hainsworth
Oct 52 min read
LinkedIn vs. Meta vs. TikTok - Which platforms should you be advertising on?
If you are considering advertising your product or business on social media for the first time, you might be feeling overwhelmed with the...
Georgina Kerr
Sep 173 min read
Should you be including TikTok in your Search Marketing strategy?
Google has been the go-to search engine for over two decades since becoming the leading site in around 2004, so when you think about...
Georgina Kerr
Sep 173 min read
The power of merging PR & Content Marketing.
As a PR and marketing agency, we're always excited to help our clients discover strategies that don't just increase their brand visibility but also make meaningful connections with their audience. One strategy that we highly recommend is integrating public relations (PR) with content marketing. This approach serves as a comprehensive and robust pathway to successful digital marketing while significantly reducing customer acquisition costs.
Abbie Thompson
Jan 1, 20242 min read
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